Brighton’s Best Independent Bookseller

Shop 3 Dendy Plaza 26 Church St Brighton, Victoria, 3186

PH: (03) 9553 8033

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt

AUTHOR: Sinan Aral

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what does it mean to be influential?Which strategies and tactics can help businesses survive and thrive in the New Social Age?Human beings have always been a social species. We've been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine'. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

Trading Hours

trading hour

We are instore for click and collect
MON - FRI: 9AM - 5.30PM             
SAT: 9AM-6PM
SUN: 10AM-5PM

Location & Parking

  • You can find us at street level under the Dendy Palace Cinema, Brighton.
  • There is ample parking (90 minutes free) with an entry via St Andrews St.
  • Dogs are welcome!

Contact Details

contact map

Shop 3 Dendy Plaza
26 Church St
Brighton, Victoria, 3186
PH: (03) 9553 8033
FAX: (03) 9592 6955